Comparative Eastern Influences Essay Example | Topics and Well Written Essays - 750 words

Comparative Eastern Influences - Essay Example Both religions employ the concepts of karma, the understanding that a person's happiness is determined by the good and evil he/she has committed in not only one lifetime but many subsequent lifetimes, and nirvana, the exemption from the repetition of living, dying, and reliving (p. 497). In Hinduism, according to Bruder and Moore (2005), "humans, though basically good, are caught up in a cycle of desire and suffering that is the direct result of ignorance and ego. In short, they are miserable. The desires that torment them are many and diverse, including sensual lusts and the desire for existence" (p. 497). Hinduism's beliefs are built upon searching for absolutism, and for a person to obtain a unity with his/her soul and with eternal life (p. 495). In a similar fashion, Buddhism targets ignorance and selfishness as the grounds for suffering. Bruder and Moore (2005) state that a person cannot have these two character flaws as a way to live "because what happens is so much beyond one' s control. For even when life goes as is hoped for, there is no guarantee that it will continue that way, and inevitably anxiety and fear overwhelm temporary satisfaction" (p. 498). The Vedas are Hinduism's doctrine that instructs the ideal way of living. It contains the Upanishads, which contains the mahavakya, or "the four great sayings" (p. 496). Atman is, simply, one person and his soul. Brahman is, as Bruder and Moore (2005) write, the "ultimate reality or principal and the source and sustainer of all things, including people and gods. It is the supreme consciousness, the one, the One-and-only-One" (p. 496). The mahavakya describe how a Hindu can unity his atman and a brahman (which can be done through much meditation): "1) Consciousness is brahman, 2) That art thou, 3) The self is brahman, and 4) I am brahman" (p. 495-6). The Vedas influenced the religion's philosophical schools, created to help its students achieve spiritual emancipation: Yoga, Vedanta, Nyaya, Vaisesika, Samkhya, and Mimamsa (p. 495). Buddhism has the Four Noble Truths and the Eightfold Path as its dogmas. The Four Noble Truths acknowledge that agony exists, the sources of agony, the actuality that the person can terminate his/her agony, and how to do so, which are illustrated in the eight statements known as the Eightfold Path (p. 498). The directions contained in the Eightfold Path are the Right View, Right Aim, Right Speech, Right Action, Right Living, Right Effort, Right Mindfulness, and Right Contemplation. These are listed in the order that the person must take in order to succeed. For example, the right aim cannot be established without first having the right view (pp. 500-502). Hindu's origins are unknown; no one knows who discovered it, when, or under what circumstances. However, Hindus accept the dogmas dictated in the Vedas (p. 495). Despite its unknown origins, Bruder and Moore (2005) state, "It is best to view it (Hinduism) as a spiritual attitude that gives rise to a wide range of religious and philosophical beliefs and practices. These range from the worship of village and forest deities, which often take zoomorphic forms, to sophisticated metaphysical theories" (p. 495). With Buddhism, there is a detailed account of its establishment by Prince Siddhartha Gautama, who would later be renowned

Intergration and reflection Essay Example for Free

Intergration and reflection Essay This is a reflection paper in partial fulfillment of the course math 101 module 6. It is my evaluation for the entire course in terms of strengths, ability, knowledge and how I can implement or relate to them on a day to day life. The challenges I met along the way and what I would have done to overcome them and if the course objectives were fully integrated. I was able to acquire the knowledge, skills and understanding of the course and ready to advance to a higher level. I have learnt to solve problems by paying attention to detail and making a decision. I’ve also learnt big problems are made up of small problems so first know how to solve the small ones so as to manage the big ones. I believe I did exceptionally well in terms of performance but there is always room for improvement. Participating more in class, focusing on my week areas, reading more course books are just some ways I would have improved more. The topics that were a challenge were graphing inequalities and factors of numbers. In order to implement these topics more participating during class time and doing tests after every topic to gauge the understanding of the topics would help in a great way. The aptitude you acquire in class will help in your daily life. For example calculating change, taxes, discounts, commission, distance between two points for example from school to home, or even planting trees or flowers in a particular area. The course objective were fully achieved as am now able to solve application problems, calculate according to order of operations and also comparing quantities using ratios.

Hip Hop :: Rap Music Hip-hop essays research papers

Hip-hop as a musical form began among the youth of South Bronx, New York in the mid- 1970’s. Individuals such Kool Herc and Grandmaster Flash were some of the early pioneers of this art form.(Fernando 43) Through their performances at clubs and promotion of the music, hip-hop consistently gained in popularity throughout the rest of the 1970’s. The first commercial success for hip-hop was a song â€Å"Rapper's Delight† by the Sugar Hill Gang in 1979.(Potter 45) This helped bring hip-hop into the national spotlight. The 1980’s saw the continued success of hip-hop with many artists such as Run DMC (who had the first rap album to go gold in 1984), L.L. Cool J, Fat Boys, and west coast rappers Ice-T and N.W.A becoming popular. Today, in the late 1990’s rap music continues to be a prominent and important aspect of African- American culture. Hip-hop was a way for youths in black inner city neighborhoods to express what they were feeling, seeing, and living and it became a form of entertainment. Hanging out with friends and rapping or listening to others rap kept black youths out of trouble in the dangerous neighborhoods in which they lived. The dominant culture did not have a type of music that filled the needs of these youth, so they created their own. So, hip-hop originally emerged as a way "for [black] inner city youth to express their everyday life and struggles" (VOT, 125). Hip-hop is now seen as a subculture that, includes a large number of middle to upper white class youths, which have grown to support and appreciate it. Many youth in America today are considered part of the hip-hop subculture because they share a common love for a type of music that combines catchy beats with rhythmic music and thoughtful lyrics to create songs with a distinct political stance. Hip-hop lyrics are about the problems rappers have seen, such as poverty, crime, violence, racism, poor living conditions, drugs, alcoholism, corruption, and prostitution. These are serious problems that many within the hip-hop subculture believe are being ignored by mainstream America. Those within the subculture recognize and acknowledge that these problems exist. Those within this subculture consider "the other group" to be those people who do not understand hip-hop and the message its artists are trying to send. The suppresser, or opposition, is the dominant culture, because it ignores these problems and perhaps even acts as a catalyst for some of them.

Analyzing Shakespears Sonnet 5 :: essays research papers

Many factors can be used to analyze “Sonnet 55'; by William Shakespear and “Licia'; by Giles Fletcher. “Sonnet 55'; and “Licia'; share the subject of eternal love. In “Sonnet 55,'; the narrator says that the memory of his love will last through “wasteful wars'; that destroy tangible objects (Shakespear 5). Love remains in the mind;'; it is “living record of [the lover’s] memory'; and cannot be destroyed (Shakespear 8). “Licia'; also mentions strong tangible objects being out-lasted by love. However, it also says that true love lasts beyond the superficial “rose and silver lilies;'; as they die, love remains. Even as the rivers dry and the earth decays, love prevails. The last two lines of each sonnet emphasize the subject; as time passes, everything fades except love.   Ã‚  Ã‚  Ã‚  Ã‚  The attitudes of Shakespear and Fletcher are also similar. Both are in awe of the power and perseverance of love. They mention things that they think of as extremely powerful and say that love will outlast them; unlike them, love will not even fade. They make love seem to be like a rock that does not decay or move; it is ever-present with the lovers and it is never forgotten.   Ã‚  Ã‚  Ã‚  Ã‚  Both sonnets are Elizabethan sonnets. Their rhyme scheme is a, b, a, b, c, d, c, d, e, f, e, f, g, g. They build up the subject until the last two lines, where they reach the conclusion that love is eternal. Both are in imabic pentameter. Shakespear uses more word play than Fletcher. In line two, Shakespear says that nothing “shall outlive this powerful rime.'; Rime is the crust that builds up when something is in existence for a large amount of time.

Enterprise 2.0: Do Companies Need It to Survive?

Minor Web 2. 0/3. 0 & Knowledge Sharing Essay 2: Enterprise 2. 0. Do companies need it to survive? Z22-D Project Management Business English Smilena Spasova Lecturer: M. Adams 09-03-2012 Surviving as a company, no matter being small, middle-sized or large, in today’s unstable economy beset by a severe recession, instability and uncertainty resembles fighting for your life in a battle field. Only those who are more prepared, move faster and more efficient and have strategic advantage over their enemies are the ones who get to keep their lives. Enterprise 2. is what is needed for companies to gain and master those skills. It helps them structure and preserve corporate knowledge, cut costs, increase efficiency, enlarge employees and customers’ satisfaction and tap into new sources of innovation and expertise. Combined together, therefore the benefits of using Enterprise 2. 0 are exactly what companies need not only to survive, but also to have a lasting advantage over thei r competitors. Enterprise 2. 0 is a term that was first defined by Andrew McAfee 1 in 2006 as a description of how companies use the existing Web 2. technologies within their internal and external set of techniques to conduct their business. In other words, it is a combination between the integration of Web 2. 0 tools and architecture within enterprises’ structures and processes with a careful consideration of the human element – the culture. Examples for such tools are Blogs, Wikis, Intranet, Discussion Boards, Social Media Platforms, RSS feeds and many more which main goal is to provide users with open space for communication, collaboration, asset sharing, personalization and aggregation. One of the main advantages that Enterprise 2. gives to companies is in relation to Knowledge Management. In 1991 Ikujiro Nonaka 2 said: â€Å"In an economy where the only certainty is uncertainty, the only sure source of lasting competitive advantage is knowledge. †Companies acknowledge that statement today better than they have ever done before. Unfortunately in a lot of cases efforts, money and resources are wasted in the wrong direction when enterprises try to find the right way to capture, leverage and store collective knowledge. One of the reasons for that is that they don’t use the proper tools to achieve that goal.Enterprise 2. 0 however proposes the solution. For example, by simply incorporating Wikis into the company’s daily workflow, all of a sudden employees will have the chance to take part in building a collective memory by expressing and contributing with their tacit knowledge. The difference compared to the â€Å"old-school† Knowledge Management techniques is that by using the new Enterprise 2. 0’s way knowledge can be stored, edited and corrected but it can’t be lost because it has already been made explicit by sharing on the Wiki.So, even if an employee retires or decides to quit the company, informati on doesn’t go with him by having existed only in his head. Another benefit of using Enterprise 2. 0 is that it cuts costs drastically. Whereas In the era of Web 1. 0 Marketing efforts required an enormous amount of money, today most of the Web 2. 0 applications are free and reside in the cloud. Consequently, all the resources should be spent in time and effort to invent the right strategy, rather than to negotiate prices with traditional media representatives.What is more, the emerge of Social Media and platforms like Get Satisfaction3 gives a totally new perspective on the Customer Service practices within companies and the included expenses. Due to Enterprise 2. 0 employees can now have a live chat with customers rather than using the â€Å"old† methods like traditional telephone or e-mail. Bringing faster solution and demonstrating personal attitude and attention is therefore increasing consumer satisfaction and this way contributing to the company’s positive image. Enterprise 2. also helps companies work more efficient. If for example, employees are enabled to use the RSS feeds feature they need to spend only 10 minutes per day for staying up-to-date with all the new and relative topics, instead of receiving 100 distracting emails or having to browse randomly through the intranet â€Å"News† section which demands way too much time. The RSS feeds also enable structured and relevant information which can be customized and corrected on a daily basis. What is more, increased 1 2 3 http://nonwork. andrewmcafee. rg/ http://www. economist. com/node/13517582 http://getsatisfaction. com/explore/customer-support efficiency can be observed when due to easy collaboration, sharing and data transferring by means of a Web 2. 0 platform employees tend to deliver their projects faster. As a result, because of the psychological aspect of Enterprise 2. 0, a. k. a the human element, employees’ satisfaction level can significantly increase. W orking more efficiently makes people feel that they are contributing to the company in a positive way.Taking part in a platform where employees can add, edit and discuss content will make them feel significant and belonging to a community that shares a common goal. A virtual reality where it doesn’t matter what position within the company the user possesses in order to express an opinion or share an idea, can lead to lower Power Distance Authority4. Small steps incorporated via Enterprise 2. 0 strategy can lead to great transformations in employees’ attitude towards their employers.And a company with a high dissatisfaction level of its staff can never survive in the course of time. Last but not least Enterprise 2. 0 is the best solution for discovering and implementing new ways of innovation and expertise. â€Å"A difficult economic environment argues for the need to innovate more, not to pull back. † – says Ken Chenault, CEO of American Express. Having c arefully chosen combination of all the right Web 2. 0 tools to suit the company’s needs is however an innovation itself. Enterprise 2. is a way to transform closed, authority driven working atmospheres into a collaborative environment driven by employees’ intrinsic motivation, needs for belonging and self-actualization. A company that can be characterized by those terms therefore has already established the basic platform for open innovation. For example, a simple, random and not so clear idea shared by an employee on the Internal Social Media platform, can very quickly, easily and naturally transform into a feasible and actually very smart and realistic one.This idea though wouldn’t have come to live if the person didn’t have the motivation or the possibility to share it. That is why companies need to consider Enterprise 2. 0 in their workflows – enabling space for new topics, discussion and collaboration to emerge. Without innovating both interna lly and externally and upgrading expertise in such a transitional and constantly developing environment, businesses are just doomed to go down. In conclusion, Enterprise 2. 0 is no longer just an advantage for companies who implement it into their activities, on the contrary – it’s a necessity for survival.Only the businesses who know how to correctly manage their collective knowledge and preserve it, conduct their processes with greatest efficiency and lowest cost possible, keep their employees satisfied and spend their resources for constant development in their daily workflow as well as products will keep on existing. And in order to achieve those results and therefore survive, companies need to integrate Enterprise 2. 0 into their management and communication techniques both internally – with their employees – and externally – with their customers and business partners. 4 ttp://www. investopedia. com/terms/p/power-distance-index-pdi. asp#axzz1o XVBCP5S Number of words: 1156 References Wiki Service (Spring 2006). Enterprise 2. 0: The Dawn of Emergent Collaboration. Referenced on 8 March 2012, at: http://www. wikiservice. at/upload/ChristopheDucamp/McAfeeEntrepriseDeux. pdf Slide Share (12 March 2010). Enterprise 2. 0: Knowledge Management – People at the Center. Referenced on 8 March 2012, at: http://www. slideshare. net/TSystemsMMS/enterprise-20-knowledgemanagement-people-at-the-center Chartered Institute of Management Accountants (13 June 2011).Video – enterprise 2. 0: where does the value lie? Referenced on 8 March 2012, at: http://www. cimaglobal. com/Events-and-cpdcourses/Events/Enterprise-Web-20-event/Videos-1/ Spigit (unknown). Maslow’s Hierarchy of Enterprise 2. 0 ROI. Referenced at 8 March 2012, at: http://www. spigit. com/spigit-blog/maslow%E2%80%99s-hierarchy-of-enterprise-2-0-roi Investopedia (unknown). Power-Distance Index – PDI. Referenced on 8 March 2012, at: http://www. investoped ia. com/terms/p/power-distance-index-pdi. asp#axzz1oXVBCP5

Analysis of Kurdish Geopolitic essays

Analysis of Kurdish Geopolitic essays Who are the Kurds? Most of us have heard about them but dont know who they are. Are they a race, a religion, a country? As we see from the following example, even Europeans who are much closer to the Kurds still do not have a complete understanding of the Kurds or the middle east in In the West, the left and liberal minded people in general, especially in the Scandinavian and Anglo-Saxon countries, have usually supported or at least expressed some sympathy with the struggles against both European colonialism and U.S. policies in Vietnam. But as soon as the problem shifted to Biafra, Southern Sudan, Kurdistan or Eritrea - in short, whenever the national question was raised within a third world country - this section of the public opinion has tended to remain silent and confuesed.1 This lack of knowledge about the Kurds and Middle East in general is a major wall between resolution of the many problems that exist in the Middle East. I would like to give you a better understanding of what it is to be Kurdish by describing to you the past and present condition of Kurdistan, the state or territory that the Kurdish people populate. A brief understanding of the history of the Kurdish people is all that is needed to successfully accretion just why we should be more involved and educated about the current political activities surrounding Kurdistan and the countries that infringe upon it. The Kurdish people have the unfortunate distinction of being the only community of over 15 million in population that has not achieved some form of national statehood.2 This is the problem that needs addressing, people without a country. There Kurds territory, would be country, consists of the mountainous regions of central and northern Zargos, the eastern one-third of the Taurus and Pontus, and the northern half of the Amanus ranges (see F1).4 The Kurdish...

French Food Idioms

French Food Idioms Food is a very important subject in France. We always discuss food, especially when we are eating! The French also commonly use some hilarious food-based idioms which would be quite difficult to guess if you didnt know them.   1 - French Food Idiom: Avoir un Coeur dArtichaut To Have an Artichoke Heart   To be Very Sensitive This means to be very sensitive. To cry easily. Maybe because when cooked, the artichoke heart becomes soft, although the artichoke itself has pricks. So the heart is well hidden under prickly leaves, just like someone hiding his sensitive side. This idiom goes well with another one: à ªtre un dur cuir - to be hard to cook to be a tough guy. Pierre a lair dà ªtre un dur cuir, mais en fait, il a un vrai coeur dartichaut.Pierre looks like a tough guy, but in reality he is really sensitive. 2 - French Food Idiom: Raconter des Salades To Tell Salads   To tell long tales, lies Arrà ªte de dire nimporte quoi : je sais bien que tu racontes des salades !Stop speaking nonsense: I know you are lying! 3 - French Food Idiom: Ramener sa Fraise To Bring Back Your Strawberry   To Impose When Not Wanted La fraise - strawberry is a long time synonym for face. So ramener sa fraise means to show up, to impose yourself when not expected / invited. Regarde ! Voil Jean ! Celui-l, il ramà ¨ne toujours sa fraise au moment du dà ®ner. Comme cest bizarre.Look! Here comes Jean! This guy, he always shows up at dinner time. How Strange... 4 - Avoir La frite / la pche / la banane / la patate To have the French-fry / the peach / the banana / the potato   To Feel Great We have many idioms to say to feel great. These four words are interchangeable and very commonly used in French. Je ne sais pas comment tu fais pour avoir la pà ªche le matin. Moi, je suis toujours creuvà ©e.I dont know how to do to be full of energy in the morning. Myself, Im always exhausted. 5 - En Faire Tout un Fromage To Make a Whole Cheese Out of It.   To Make a Mountain Out of a Molehill Ça suffit ! Je me suis dà ©j excusà ©e : arrà ªte den faire tout un fromage !Enough! I already said I was sorry: stop making a mountain out of a molehill! 6 - Les Carottes sont Cuites = Cest la fin des Haricots The carrots are cooked/its the end of the beans.   There is no More hope. This must be one of the most obscure French idioms. Even so that it is said that les carottes sont cuites was used as a code during the war. In any case, both these idioms may be explained by the fact that the food they refer to carrots and beans are cheap, and are the last resort food. If there is none left, its starvation. Thats why they are linked to lost hope. Cest fini, la France a perdu. Les carottes sont cuites.Its the end, France lost. There is no more hope. 7 - Mle-toi de Tes Oignons ! Mix with Your Own Onions   Mind Your Own Business Apparently, â€Å"les oignons† is a familiar term for â€Å"les fesses† (buttocks) due to their round shape. The expression â€Å"occupe-toi de tes fesses† being a bit vulgar, but very used as well. We also say mà ªle-toi / occupe-toi de tes affaires which is an exact translation of mind your own business. Alors, c’est vrai ce que j’ai entendu ? Tu sors avec Bà ©atrice maintenant ?Is it true what I’ve heard? You’re going out with Beatrice now? Mà ªle-toi de tes oignons !  Mind your own business! ​More About the French onion

buy custom Corporate Social Responsibility and Environmental Management essay

buy custom Corporate Social Responsibility and Environmental Management essay Chapter 1 Introduction This section covers the background to the problem, problem statement, research questions, research objectives and the justification. 1.1 Background to the Problem Corporate Social Responsibility (CSR) refers to the concept whereby companies take some responsibility in developing the community around them and the environment of their operations (Bendell, 2005). This obligation can extend to comply with legislation and makes organizations voluntarily take further steps to improve the standard of life for the people in the community and society at large (Stiglitz, 2006). The issue about CSR begun in the 20th century, although it did not gain a lot of momentum at the time. However, there were growing concerns from the large corporations. Some believed that giving back to the community would dilute the company's targets causing a reduction in company sales. Some other companies felt that social responsibility was the governments job, and they should not be involves. However, these people failed to realize that giving back to the community that had given so much to them would boost their position in the market as it would gain competitive advantage over other firms. This move would also attract employees and other investors. CSR helps to upgrade the living conditions of the people living in the society. The company ensures that it maintains a healthy and happy, work force and a conducive environment to operate by elevating poverty, hunger and illiteracy.. The United Nations Millennium Development Goals (MDGs) has also played a key role in increasing the awareness of CSR. The CSRs have helped to alleviate hunger and poverty, making the community aware of the impact the business has on the society.(Utting 2005). Garvey and Newell (2005) argue that CSR embraces the fact that all activities undertaken by a firm have an effect either inside or outside the company. Corporate Social Responsibility encompasses four distinct areas: The Workplace, The Marketplace, The Environment, and The Community. Many corporate continue to argue that their responsibility is to shareholders only. Stiglitz argues that companies are communities or people working together to achieve a mutual goal. The companies should care about each other and the community they operate in their production process. Chatterer (1994) defines community development as the process where people in a society organise themselves for planning and action; define their individual needs and problems; execute their plans while fully relying on the community resources and supplements from the government and non- government organizations. Chitere further notes that, in this connection, companiespracticingCSRs work towards an end that appeals to the community by development agencies or their clientele. It is now an accepted fact that poverty reduction and the sustainable development within the community may not be achieved through government action alone. Since the advent of the role of the market in development and characterised by the rolling back of the state, other players like the non- governmental organizations, the civil society and the private sector, play an increasing role in community development. Of late, policy makers paid additional attention to the potential input of the private sector to these policy objectives. Further, Utting (2005) notes that the private sector ought to play a key role towards achievement of MDGs especially in the developing countries. The foundations support communities in the areas of environmental conservation and provision of essential services such as education, health, water and economic development. CSR is associated with philanthropy, although the concept of CSR is gaining some prominence within policy debates in the UK. There are many private-related initiatives and business activities that might be described as expressions of CSR, and there are also emerging specialist CSR organisations Many CSR initiatives in South Africa operate through projects covering areas such as education, water, health and human capacity development through training. According to Kosura (2000) a project is a set of complex activities where community resources used yield expected returns. In addition, a project ensures that the involved parties commit themselves through the planning, implementation, financing and completion of the project. Kosura notes that a project must have a definite starting point and ending point. The object ive of establishing the progress of a project is to ensure the company achieves all the objectives set. A project will thus have the stages of identification, planning and designing, implementation, monitoring and evaluation. Monitoring and evaluation helps determine the progress towards achieving the intended goals and objectives. 1.2 Problem Statement Corporate Social Responsibility has widely been used as a marketing strategy by the corporate world with the aim of increasing a firms profits (Utting, 2005; Bendell et al, 2005; Cappellin and Giulian, 2004). Though some studies conducted in the past suggest that socially responsible firms have better performance in the stock market, as opposed to their competitors, many firms consider social responsibility an ethical moral issue, as opposed to an economic one. (Stiglitz, 2006). Moreover, available literature shows that when split off from commodities and when done with the involvement of the local community, CSR can highly contribute to community development (U N, 1993; Bryame, 2003; Manokha, 2004; Utting, 2005). Newel (2001) further argues that CSR has got the potential to contribute to poverty alleviation and sustainable development, though with some limitations. Alyson (2001) notes the business world playsa strategic role in the development process by engaging in CSRs. More often than not, it is the corporate view of the initiatives made and thus the perception in the society. There are studies done at the macro-level focusing on what companies do to their shareholders, workers and activities touching on the community, but assessment of whether such initiatives require the involvement of the local community, more so their view of the extent of mutuality in such CSR initiatives, is scanty. Hence, the study sets out to establish the communitys view of mutuality in CSR initiatives through a case study of The Shell Foundations Flower valley project in South Africa. 1.3 Research Questions As noted in the study background and problem statement, the gap identified in literature on CSR in community development is the lack of documented community views on such CSR initiatives. The study thus aims to answer the question, what is the communitys view of mutuality in Shell Foundations CSR Flower Valley. The following questions will help answer the main question: 1). what was the contribution of the community at the conceptualisation of the Shell foundation project? 2). what was the contribution of Shell Foundation at the conceptualisation of the Flower Valley project? 3). what was the contribution of the community in resource mobilisation for the Flower Project? 4). what was the contribution of Shell Foundation in resource mobilisation for the CSR Flower Valley Project? 1.4 Research Objectives The main objective of the study is establishing the communitys view of mutuality in Shell's Foundation Flower Valley Project. The 1objectives helping feed on to the main objective includes: 1). to find out the contribution of the community at the conceptualisation of Shells foundation flower valley project. 2). to find out the contribution of Shell Foundation at the conceptualisation of the CSR Flower valley Project. 3). to find out the contribution of the community in resource mobilisation for the CSR Flower Valley Project. 4). to find out the contribution of Shell Foundation in resource mobilisation for Shell Foundation. 1.5 Justification In the past, scholars have expressed fears that the society only understood the corporate worlds view, as the players in CSR. The study will help in addressing such fears amongst scholars in their scholarly works and contributions to policy-making. It will highly contribute to the understanding of local-level development, especially the role of local community in such development. Recommendations of the study will be useful to policy-makers for better planning of companies engagement in CSR initiatives. Knowing the communitys view of their engagement by the companies will help companies adopt appropriate ways of engagements that help both the communities and companies, as well. The study will be useful to Non-Governmental Organisations (NGOS) and Community Based Organisations (CBOs) in designing community engagements in their various activities on the local-level development. CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction This chapter gives an in-depth review of literature on corporate social responsibility; its origin and development, its prospects for community development, its theoretical underpinnings. It also gives an overview of the concepts community development, mutuality, and the theoretical framework revolving three theories of Alternative Development, Community Participation and Basic Needs Approach. 2.2 Corporate Social Responsibility The debate about CSR begun in the early 20th century, although it was not as common as the time. This was amid growing concerns that the large corporations would gain excess power and hold in the community. The concept of corporate charity and stewardship played a key role in shaping the early thinking and perceptions about CSR in the United States (Bendell, 2005). According to Ida Tarbell in his 1904 publications, the History of the Standard Oil Company inspired the Supreme Courts decision where the US attained the mandate to split the company on the grounds of antitrust. Similarly, Sinclairs ideas in the book, The Jungle, published in 1906 helped to influence the congress decision to pass the Pure Food and Drugs Act, and the meat Inspection Act in the United States. These case studies can be used to demonstrate the early attempts made to mandate corporate social responsibility (Utting, 2005; Newell, 2001). According to Bendell (2005), the initials, CSR itself came in to be applied in the business world in the early 1970s. The term stakeholder, on the other hand, meant those individuals directly affected by an organization's activities. This means it refers to corporate owners who are beyond the shareholders level. The new paradigm of alternative development, which stresses on, developing the capacity of local communities to meet their needs has seen the increased emphasis of CSR in development. The international CSR agenda mainly represented the investors, NGOs, consumers, business associations and businesses. In developing countries, CSR has in the past been criticized for being insensitive to the plight of the local people and the basic needs of people. Newell (2001) and Alyson (2001) are categorical that any CSR initiative directed to a group of people ought to be designed and implemented with the involvement of that group of people. Today, many large companies now print copies of t he corporate social responsibility reports alongside their annual reports. This helps the organizations to plan for future projects as well as follow up on previous projects. In addition, the report usually concentrates on what companies call the non-financial activities which are positive in nature. Such CSR initiatives usually target the development of the local communities. 2.3 Theoretical Underpinnings of CSR There are considerable challenges in the corporate world that limit the growth of the organizations by limiting the potential returns of the firm. Government regulations and restriction also play a key role in influencing trade in a region. The government regulates the business using tariffs and other forms of restricting barriers. Globalization, Environmental regulations, political interference and exploitation are problems organizations face costing them millions of dollars. Ethical implications are in some instances, used as a costly hindrance that drives businesses and investors to shift their view point. CSR can also be used as a marketing strategy for organizations. When an organization takes up community projects in the environs, it attracts workers from the community who would want to be affiliated with an ethical company. In addition, this gives an organization competitive advantage over its competitors in the region. Although initially it might be a costly affair, the end j ustifies the means. This means that a company might advertise itself subconsciously through the CSRs. (Utting 2005). Globalization, therefore, makes competitions steeper as other firms will emerge /acquiring other businesses with competitive and alternative core competencies (Stiglitz, 2006). Stakeholder and governance theory suggests that modern business should no longer be preoccupied exclusively with the interests of shareholders and relations with the state and trade unions, but must respond to the concerns of multiple stakeholders, including NGOs, consumers, environmentalists, and local communities. Business can be pro-active and work with civil society organisations, government and multilateral institutions (Alyson, 2001; Utting, 2005: Stigliz, 2006). 2.4 Concept of Community Development Chitere (1994) defines community development as a movement designed toimprove the living standards off the entire community. He also sees it as a form of social action where the people of a community organise themselves for planning and action; define their individual needs and problems; execute their plans using the community resources. The government and the NGOs also play a role in supplementing the resources required for projects. The two definitions above appreciate the role of the community coming together, mobilising resources available from within and without, and working together for the fulfilment of a common objective. Chitere (1994) observes that community development perceives projects as a process, a method, a programme, and a movement, with its conception also portraying it as a means and an end. As a method, community development is a means for accomplishing some end. Itere further states that corporations participating in CSRs gain the appreciation and admiration of development agencies and their clientele. 2.5 CSR and Community Development Bryame (2003) argues that there are three schools of thought in the practice of Corporate Social Responsibility in the development. These are neo-liberal, which is self-regulation, by industry according to risks and rewards of CSR; state-led, national and international regulation and co-operation; and the "third way" which is the role of profit and non-profit organisations in community development. However, the author argues that the three theories may be criticized using theories applicable to a broader field of development, hence the importance of contextualizing the concepts under discussion. According to Newell (2001) the relationship between companies and local communities helps to build trust. This in the long run boosts the company image in the community. 2.6 The Concept of Participation According to Chambers (1997) and Paul (1987), participation is an active process by which local people take part in the planning, acting, monitoring and evaluating activities touching on their day-to-day lives. However, Bamberger (1986) argues that a complete definition of community participation must take into consideration the agents or organisational groups used; the medium or methods used to participate; the stages of the project; the programs level or scope; the participants and the intensity of participation. Paul (1987) proposes five objectives to which community participation might contribute, namely: Sharing project costs- Participants contribute money or labour during the project process. Increasing project efficiency- Involves the beneficiary consultation and involvement in project planning, management, implementation and operation. Increasing project effectiveness- The greater beneficiary involvement to help ensure project achieves its objectives and that benefits go to intended groups. Building beneficiary capacity- This will be by ensuring participants participate in project planning and implementation, and through formal and informal training and consciousness raising activities. Increasing empowerment- By increasing the control of the available resources in the underprivileged sectors of society and ensuring that the decisions made benefit the society in which they live. CHAPTER THREE: RESEARCH METHODOLOGY 3.0 Introduction This chapter gives an analysis of the research methodology to be adopted by the study, and it includes the site selection, the sampling, data and its sources, data collection criteria and techniques of data analysis and presentation of the study findings. 3.1 Site Selection Flower Valley district is a district located in South Africa, in Africa. Though regarded as well-off region in resource endowment, access to quality education still remains a crucial problem amongst the local community. This paper will focus on the Flower Valley, a Shell foundation Project. 3.2 Sampling The study will assume the approach of a case study and mainly with a deductive thinking with the units of analysis being the local households who are beneficiaries of the water project. The chairman of Shell Foundation and Flower Valley project director will be the key informants in the study. All households within the Flower Valley Location benefit from the education project. The sample will involve 60 households. The method used to select households will be the Simple random sampling.. 3.3 The data and its sources The study will use secondary sources of data. Secondary sources will involve review of the Shell Foundation annual reports and the companys publications on CSR. 3.4 Data Collection The researcher prefers using both structured and semi-structured questionnaires as well as interviews to collect data on the communitys contributions during project conceptualization, resource mobilization and in the on-going operations. A structured questionnaire mailed to the director of Shell foundation will effectively collect information on the company contributions during Shell Foundations conceptualisation, resource mobilisation and in the on-going operations. Shell Foundation seldom allows face-to-face interviews with their employees, hence the decision to mail the questionnaires.. This will, however, be a challenge to study as there will be no chance to enquire further on the responses given. An interview with the chairman of Shell Foundation to get an in-depth analysis of the on-going operations of the water project- the roles of the community, Shell Foundation and any other party involved. 3.5 Data Analysis and presentation Data analysis wills both quantitative and qualitative techniques will be used for data analysis. Questionnaire information will be coded and entered in SPSS for analysis to generate percentage figures on the extent of mutuality at the three stages of the project and overall, as operational zed by the study- Not There, Less, Much and Very Much. Figures on Percentage contributions of the Shell Foundation, the Community and others, will also be generated. Data from interview schedules and secondary sources will be analysed qualitatively through description. Review of the project annual report will help review the success of the project, thus helping tell with some certainty the likelihood of the project being sustainable. The findings of the study will be presented using figures and tables showing the extent of mutuality in project conceptualization, resource mobilization and on-going operations. This summarized data uses frequency tables in the SPSS and results explained using inferenc es as peoples opinion. On the other hand, descriptive continuous prose is the best present secondary sources information. Buy custom Corporate Social Responsibility and Environmental Management essay

Reflection Essay Example | Topics and Well Written Essays - 750 words - 11

Reflection - Essay Example Filing of the case as homicide is arguably inapt. I have specifically used the term ‘arguably’ because, the prima facie of the case is evident towards the assumption of homicide. The entire scenario would have turned upside down had Popeye died in the fight. A supportive argument can this way be placed. Bluto did not die in the fighting with his rival, Popeye. In fact, Popeye was about to swoon and staggered in the fight. The physical might of Bluto was really overpowering Popeye making him virtually inert to fight further. At this juncture, it is quite unimaginable to think of the death of the aggressor in the place of victim. Thus the cause of death of Bluto had to be reinvestigated who was effectually vigorous during the entire scene of fight and up to the time of his death. Assault was the crime committed by Olive on Bluto. Assault generally is a crime of violence involving the intent to cause physical injury that result in physical injury. In New York, assault without any weapon is a misdemeanor and that with the use of a weapon is felony. As such Olive’s act of criminality can be restricted to felony. Here the article 35.15 of New York may be read. The article clearly goes this way: â€Å"A person may, subject to the provisions of subdivision two, use physical force upon another person when and to the extent he reasonably believes such to be necessary to defend himself or a third person from what he reasonably believes to be the use or imminent use of unlawful physical force by such other person, unless: (a) the latter’s conduct was provoked by the actor himself with intent to cause physical injury to another person.†. Here, although the provoking of Olive to the Bluto’s aggressive conduct is seemingly apparent, the term à ¢â‚¬Ëœwith intent’ attracts the explanation of motive, which may not be legally required obligatory to defend the accused. Evidently, the motive of Olive was only to stop the

The persuaders review Movie Example | Topics and Well Written Essays - 1000 words

The persuaders - Movie Review Example Conflict Theory asserts that people with economic power control the formation of culture through media and other basic social institutions (Andersen and Taylor 73). Symbolic Interaction Theory believes in the power of human agency in shaping culture and media products (Andersen and Taylor 73). The media is actively shaping culture through its code of norms and morals that have become increasingly insistent in consuming the visual and auditory landscapes, although consumers continue to struggle in controlling their cultural development through selective media consumption. The media uses its economic resources to send messages about cultural norms and behaviors that benefit the economic elites, according to Conflict Theory. This theory asserts that culture rests on and supports social inequalities (Toland, and Barbara Mueller 92). The Persuaders show that the media does not definitely always or openly show the support for these inequalities, and yet these media messages contain values that divide people from one another. A good example is the relationship between mainstream media and the sexualization of women. Globalization is a phenomenon that has made it imperative for the media to find themes that transect cultural differences (Albarran 299). The media then bombards people with messages of sex and violence, which are universal themes. In the essay â€Å"Two Ways a Woman Can Get Hurt,† Kilbourne contends that countless advertisements perceive women as sexual objects and this message results to sexual harassment and violence against women. She explains the dangers of sexualizing women. She stresses that media promotes a culture that sexualizes women and children, thereby diminishing their value to society. Kilbourne offers numerous examples of print ads that show women either naked or in sexually provocative positions (Kilbourne 473). The main purpose of these ads is to entice people into consuming these media images, as if they are the norm. Some people then act according to these norms; thereby supporting the idea that media creates destructive cultures that support existing power structures. Naomi Klein, author of the book No Logo, warns audiences of becoming too intimately involved with brands that they forget its impact on their value systems (The Persuaders 3). Conflict Theory opposes global media messages that homogenize cultures and create cult-like obsession of brands. In the end, these messages only serve big multinational companies. Media’s power seeks to further influence identity and culture. The media wants to control more visual and auditory space to shape how people see themselves and the world they live in. Modern consumers are a paradox. On the one hand, they want to exert control over advertisements and prefer to screen out ads that annoy them. On the other hand, scores of consumers have become vulnerable to the emotional appeals of the brands that they love. Columnist for Advertising Age, Bob Garfield, ta lks about being bombarded with advertising messages in every nook and cranny of the American metropolis. Correspondent Douglass Rushkoff examines the evolving nature of marketers in what he calls â€Å"The Persuasion Industry† (The Persuaders 1). He notes the difficulty in finding advertising space in a congested landscape. Rushkoff stresses that because THE media needs to reach more and to affect people more, it increases the number of ads, which results to a vicious image of

Insolvency Law Essay Example | Topics and Well Written Essays - 5000 words

Insolvency Law - Essay Example This concept of COMI has been used to allow the more powerful creditor to choose the regime that best suits their needs to maximize their return on credit. The following discussion is going to examine the theory of Professor Jackson and then consider whether he is indeed correct with insolvency law in the UK in domestic cases and then in consideration of cross-border proceedings where the EU regulations apply. In the US insolvency law seems to more geared towards the creditor regaining their money back, because in good faith they have lent it out. Jackson argues that the assets of the individual should be pooled together and divided amongst the creditors on the strict economic basis to maximize the return of credit to the creditor.1 This would mean that the laws that offer this maximization of credit should be applied, even if there are different jurisdictions because the debt crosses state or international borders.2 Therefore this will be illustrated as the approach taken by the EU in regard to the new trans-border insolvency regulations, rather than individual actions for each creditor in differing jurisdictions. The enforcement of individual creditors needs versus the individual debtors needs is the soft approach that the UK system of law takes and NOT in the best interests of creditors because they should be able to get the maximum return of credit because they are already a loss. Jac kson argues this hard economic approach, rather than an approach that considers the interests of the debtor.3 This is fair because the creditor in good faith has lent this money to the debtor expecting its return; therefore in the case that this is not possible the maximization of this return should be available.4 Therefore the question that has to be asked is what would the creditors' agreed to take prior to the insolvency and divided the assets this way, in order to get some return on the money lent in good faith, which is known as the creditor's bargain: The Creditor's Bargain Model was developed by Professor Jackson. The model in simplest terms was utilized to analyze almost any bankruptcy issue by asking the theoretical question: What would creditors agreed to if they had been asked in advance of insolvency Professor Jackson argued that normative bankruptcy principles should be viewed as resolving a limited common-pool problem caused by the execution and enforcement of individual creditor remedies when the debtor has insufficient assets to satisfy all claims.5 As one can see in the formula that Jackson uses the rights of the debtor are not considered, such as the right to a home and funds to live on. In the UK there is a lot softer system; however in light of the cross border insolvency regulations that the EU has introduced this will soon change for cases that transcend borders. UK Insolvency Law: The following discussion will consider the SSGR and UK insolvency proceedings; however with COMI being in force the protections provided to the consumer may be eroded in another jurisdiction where

How, in your judgment, can one evaluate the ethical nature of an act Research Paper

How, in your judgment, can one evaluate the ethical nature of an act - Research Paper Example Nature of ethics has three main features that are worth examining. The first feature is that the nature of ethics is closely correlated with duties, which are generally the other side of morals and moral rights. For instance, an individual’s right to work implies that the government has a duty to ensure that jobs are available for people (Gotsis and Kortezi, 2010). Secondly, ethics gives people equality and autonomy in the pursuit of their interests. The last main feature of the nature of ethics is that it provides a basis for justification of an individual’s actions and for invocation of aid or protection of others (Gutmann and Thompson, 2006). Over the years, there has been increased concern over the need to find ways of evaluating the ethical nature of organizations including non-profit organizations, private association, or government agency. Since ethics is such an important aspect in any organization, there has been heightened need in recent years to evaluate the ethical nature of organizations in order to ensure that they derive maximum benefits from adherence to valuable ethics (Cooper, 2012). It is against this background that this paper will discuss how one can evaluate the ethical nature of a government agency: The Court Services and Offender Supervision Agency (CSOSA). It will create a format for the systematic evaluation of the agency’s ethical commitment. Nature of Ethics and Government Agencies It is commonly accepted that ethics is an essential part of operation of government agencies. Unethical behaviors can have very devastating consequences for any given government agency, while sound ethical behavior can greatly facilitate effectiveness and efficiency in the delivery of services within a particular government agency (Hayden, 2005). Acknowledgement of the importance of ethics requires commitment and establishment of an organizational ethical capacity in a structured and concerted way. Therefore, it is important that gover nment officials be competent in managing of the ethical dimensions of the government agencies. In order to produce sustainable ethical behavior, there is need to cultivate an ethical organizational culture or an ethical way of thinking and ethical behavior (Gotsis and Kortezi, 2010). The officials of the government agency need to set specific ethics objectives for their respective agencies, as well as designing and implementing a strategy that is geared towards achieving these objectives (Cooper, 2012). In addition, they need to institutionalize ethics, monitor and report on the ethical performance of all the employees of the agency. When looking at ethics in the government agency domain, ethics is a prerequisite for the improved performance and reputation of the government agency and therefore should be the foundation element in the government agency’s operations strategy (Gutmann and Thompson, 2006). Effective management of ethics in government agencies requires that there is a comprehensive evaluation of the nature of ethics in those agencies. The government officials of respective government agencies should engage in a concentrated effort of establishing mechanisms and criteria of

Catholicism in Medieval Europe Essay Example | Topics and Well Written Essays - 2000 words

Catholicism in Medieval Europe - Essay Example Before starting to discuss the topic of the essay, it should be beneficial to point out the main statements, met in literature as for the possible impact, which religion may create on the economic development of any country. When considering the Bible as a complex social and ethical teachings, it is necessary to account, that it does not contain any 'definite system of theoretical and practical knowledge',1 but only the essential features of faith and morality are described; the Bible gives only the basis for behavioral patterns of human business life. The influence of Catholicism on the dynamics of the market system development can not be unilaterally evaluated. The development of capitalism in Italy, Spain, Portugal and the related countries, has happened much later in comparison with the other countries of Western Europe. The explanation to this phenomenon researchers find in the long-lasting Muslim influence in Spain and Portugal.2 Catholicism was noted as the religion, which was able to quickly react to the changing reality, but we are here to consider the possibility of Catholicism as religion influencing the economic development of the Western European countries before 1570, and though the thesis of close connection between religion and economic development is now subjected to fair criticism, it can't be denied that during the period of pre-Industrialism Catholicism as religion has created considerable effect on the way people were living and working, creating the general product and defining the direction of economic development of their countries.3 As far as the data about the economic development of pre-Industrial Europe is scarce, it would be better to base the evaluation of the economic state at that time and the impact of religious allegiance on that state through the notions of urban population growth and looking closer at the situation with real wages by 1570. Real wages may become the very factor, which will lead us to the conclusion, but exact numbers are absent and we may only take into consideration the aspects of growth or decrease in these wages in comparison to other non-catholic countries of Europe.4 The growth of urban population also presupposes the higher economic prosperity of the certain European countries. It should be noted here, that the northern parts of Europe, which were characterized by the development of Protestantism, were by that time not very well economically developed, due to the scanty population and lacking economic ties between the countries of that region; this has little to do with the impa ct of religion, but it should be noted, that the notions of Catholicism have ultimately defined the way Southern European countries were going in their economic development. It is also necessary to say, that historically the period of European development before 1570 was closely connected with social tension and economic underachievement - facing the consequences of the plague epidemic and crisis of the agrarian production.5 The workers who had traditionally been involved into agriculture, had to leave their places and arrive to cities, where they were hardly been able to find a place of constant employment. The cities by that time were well-developed as the separate units of each state, and had enough amount of autonomy, thus

How, in your judgment, can one evaluate the ethical nature of an act Research Paper

How, in your judgment, can one evaluate the ethical nature of an act - Research Paper Example Nature of ethics has three main features that are worth examining. The first feature is that the nature of ethics is closely correlated with duties, which are generally the other side of morals and moral rights. For instance, an individual’s right to work implies that the government has a duty to ensure that jobs are available for people (Gotsis and Kortezi, 2010). Secondly, ethics gives people equality and autonomy in the pursuit of their interests. The last main feature of the nature of ethics is that it provides a basis for justification of an individual’s actions and for invocation of aid or protection of others (Gutmann and Thompson, 2006). Over the years, there has been increased concern over the need to find ways of evaluating the ethical nature of organizations including non-profit organizations, private association, or government agency. Since ethics is such an important aspect in any organization, there has been heightened need in recent years to evaluate the ethical nature of organizations in order to ensure that they derive maximum benefits from adherence to valuable ethics (Cooper, 2012). It is against this background that this paper will discuss how one can evaluate the ethical nature of a government agency: The Court Services and Offender Supervision Agency (CSOSA). It will create a format for the systematic evaluation of the agency’s ethical commitment. Nature of Ethics and Government Agencies It is commonly accepted that ethics is an essential part of operation of government agencies. Unethical behaviors can have very devastating consequences for any given government agency, while sound ethical behavior can greatly facilitate effectiveness and efficiency in the delivery of services within a particular government agency (Hayden, 2005). Acknowledgement of the importance of ethics requires commitment and establishment of an organizational ethical capacity in a structured and concerted way. Therefore, it is important that gover nment officials be competent in managing of the ethical dimensions of the government agencies. In order to produce sustainable ethical behavior, there is need to cultivate an ethical organizational culture or an ethical way of thinking and ethical behavior (Gotsis and Kortezi, 2010). The officials of the government agency need to set specific ethics objectives for their respective agencies, as well as designing and implementing a strategy that is geared towards achieving these objectives (Cooper, 2012). In addition, they need to institutionalize ethics, monitor and report on the ethical performance of all the employees of the agency. When looking at ethics in the government agency domain, ethics is a prerequisite for the improved performance and reputation of the government agency and therefore should be the foundation element in the government agency’s operations strategy (Gutmann and Thompson, 2006). Effective management of ethics in government agencies requires that there is a comprehensive evaluation of the nature of ethics in those agencies. The government officials of respective government agencies should engage in a concentrated effort of establishing mechanisms and criteria of

The Role of Management in Entrepreneurship Assignment

The Role of Management in Entrepreneurship - Assignment Example The manager has to compare the input to the organizational goals and ensure that they can be attained using the resources in the organization. Planning ensures that the managers are prepared for the challenges that may affect the organization during its operations (Pride, Hughes & Kapoor, 2012). Assigning tasks to the departments in the organization is referred to as organizing. Organizing ensures that the plans made by the management translate into actions. The tasks assigned to the department should be consistent with the set goals. The success of individual departments contributes to the overall achievement of the organizational goal. Motivation is another managerial function in the organization. A manager should ensure that his workers are motivated to ensure that they work towards achieving organizational goals. The final managerial function is control. The manager has to control the use of resources to ensure that organizational goals are prioritized. The manager should evaluate the performance of the organization on previous and current projects. The manager has to ensure that the organization's performance improves through control of all ongoing processes in the organization. Management dates back to historic times with the term being used in industries, and control of manual laborers. The term has evolved with the improvement of technology in the modern world. Management theory is crucial to the organization as it improves the productivity of the workers. The organization whose staff understands management theory is competitive compared to other organization in the industry.

Project Base Learning in the classroom Essay Example for Free

Project Base Learning in the classroom Essay Project based learning in classroom is a great departure from that of the conventional classroom learning method. The conventional learning is teacher centric and the students learn directly from their teacher. On the other hand, the project based learning is student centric while the teacher has only the role of a facilitator. Today’s world is more advanced in technology hence more complex. There are a lot of opportunities as well as various problems. Only those who can successfully handle such complex tasks can succeed in the modern life. The student needs to be prepared to face such things in their future life. And the project based learning in the classroom itself gives them a glimpse of challenges lying ahead and types of life surviving skills that needed to face them. In this method, the students are given challenging tasks, individually or in a group, which they need to carry out, using the concepts and principles they learned from the text books and their own common sense and creative thinking. Most of the tasks given to the students are related to real life situations. The basic idea behind using such real life situations is that it will make the student competent enough to construct solutions for such situations in the real life as when they arise. Project based learning method allows the students to decide themselves the course of actions in order to achieve the objective of the task or solve the given problem. They ask themselves the questions that need to be answered to produce the required answers. They themselves find out the answers and the ways to meet the set objectives. Their inherent qualities like leadership skills, problem solving skills and communication skills etc are forced to develop during this process. They also learn to think in a group which is essential in modern work culture. Unlike the passive role they played in the teacher centric learning method, the students are leaning things by actually doing it and experiencing the thrill as well as the difficulties of such learning. They get a chance to apply the knowledge they acquired from the text books on to the real life situations. The students direct themselves and this instills in them a sense of responsibility and their motivational levels will go up. The utilization of technology such as computer and internet etc give them a real clue about their immense utility. They get to experience the pride that is associated with the achievement of goals and they are ready for more. The teacher, who is also the facilitator, finally assesses the findings or suggestions submitted by the students and give his feedback. The feedback is very much important for the students and will help them make good the shortcoming and move forward. This way they horn their skills in every area of leaning and by the time they finish the schooling, they are ready to take on the numerous challenges that the life throws at them.

Importance of Measuring Returns in Marketing

Importance of Measuring Returns in Marketing Marketing Metrics Background Organizations have rapidly moved into an era of focused marketing spending. Cost cutting is no longer considered the best possible revenue generation vehicle because of its limitations. Tougher economy has put screws to marketing and sales department budgets. It has made marketing to prove it’s spend or at least justify the value of its investment. Ahuja et al., (2001) highlight that cost cutting alone is not enough in increasing a firm’s revenue, nor does it dramatically improve the bottom line over the long term. However, finding the â€Å"lost† money that isn’t being wisely invested and reallocating it to more strategic marketing programs helps to increase a firm’s revenue and profits year after year after year (Kokkinaki Stefano, 2004). This has given rise to the marketing metrics, marketing mathematics, measurement marketing. Marketing spending is continually been questioned as marketing budgets get slimmer. There is an increasing accountability of marketing spending in the current market climate (Barwise Farley, 2003). The marketing industry has reached an era where the firms are increasingly been forced to spend on profitable activities. The allowance to spend on things that don’t directly support the firm’s strategic plan, vision, and mission is reducing by each passing day. Leaders and higher managers are trying to continuously trying to motivate their firms to identify spending that isn’t tied to investment in the firm’s future (Clark, 1999). This is done to free up the money to reallocate it more strategically to more profitable propositions. The time of overspending with little or no control is drawing to a close. The rise of internet marketing has also increased the relevance and importance of measuring as results can easily be measured online. Online marketers measure things such as ‘Click-through rate’ (measures the relevancy of e-mail offerings by tracking the  number of unique click-through). One of the other online measures used by organizations like Amazon is the ‘Goal conversion rate’ (integrates web analytics with e-mail marketing tool to track the metric that matters) . The rise of performance measurement Performance measurement has been touted as an improvement for organizations for decades. Marketing managers and policymakers now have measurement tools to help carry out their responsibilities to deliver and improve services. Performance measurement can provide the link between whats (objectives, targets and performance standards) and hows (behaviors, competencies and processes) of personnel performance (Deery et al., 2002; pg 471). The measurement process involves setting of corporate, department, team and individual objectives. Researchers have recommended that a performance measurement framework should start with an organizational analysis. A decision to implement the performance measurement system should be made according to the organizational principles and model of the organization following the identification of the existing structure and functioning of the organization and the evaluation of the structural problems (Ambler, 2001). The most innovative companies and organization s, do not simply execute one good program, rather, they integrate advanced management techniques into a comprehensive approach to productivity improvement. They use performance measurement and evaluation to help establish goals and measure results, estimate and justify resource requirements, reallocate resources, develop organization improvement strategies and motivate personnel to improve performance (Schaufeli Buunk, 2003; pg 383). While some organizations do not believe in assembling data for measuring, others find marketing metrics hard to assemble. Lack of IT systems can be partly blamed as many organizations find different metrics scattered across the organization for different time periods, different customer and stakeholder segments, and a multitude of purposes. Aims Objectives Aim To identify and demonstrate the importance of measuring returns in marketing The Purpose of this research is to gain fresh insights into the concept of marketing measurement, analyze the significance and relevance of measurement in the current marketing climate. All relevant measurement variables used by organizations to measure marketing effectiveness will be demonstrated. Their affect on strategic decision making will also be looked into. Objectives To analyze the importance of measuring marketing activities The research demonstrates the importance of measuring and the problems that might arise when marketing activities are not measured. Increased competition and lack of capital is making the marketing budget shrink which has meant more intelligent use of marketing money. This has greatly increased the importance of measurement within the marketing community as they want to know areas of higher return and focus their spend on these areas. To assess the benefits of measurement activities The study not only highlights the benefits of measurement but also demonstrates the loss by not measuring marketing activities. In the process, it also considers the extra cost which the organization may incur while measuring these activities (cost in the form of technology, people and other fixed and variables cost) To illustrate and depict the relationship between marketing measurements and strategic decision making. The research does not study the marketing measurement activities in isolation. It relates the impact of these measurements on strategic decision making. It takes the case of various medium and large organizations to justify the importance of measuring. It discusses the use of marketing measures by other organizations and the impact they have on strategic and tactical decisions. To examine the difficulties faced by organizations looking to measure marketing activities. Marketing activities are not easy to measure and organizations can face technical and process difficulties in trying to measure its marketing returns. Smaller and medium sized organizations may have to make investments in technology and human expertise in order to measure their activities. It can also change the way data is stored in the data bases and other technical issues. The research will analyze these factors and make conclusions after doing a cost benefit analysis of marketing measurements. To make appropriate recommendations regarding marketing measurements. The research will recommend specific metrics and the way they should be measured to give accurate and timely information to the organizations. It will discuss the use of these metrics under different marketing situations and budget constraints. Scope The scope of the research is limited to secondary research. There is limited field research done for the purpose of this research. Also, there are a huge number of different metrics used by organizations across the globe, the study looks at the most common and appropriate measures. There might be other marketing measures which are equally suitable. Also, the research is generic in nature which means that a particular measure discussed might not be suitable for a particular organization at a particular time. The measures and metrics suggested does not relate to the nature, structure and culture of the organization. The study does mention the relevance of discussed measures under varying circumstances. Rationale The interesting perceptions with contradictory thinking with regards to marketing measurements is what aroused sufficient interest in the author to go in for a research into the concept which has become a part of the marketing decision making and corporate strategy. Although, conventional wisdom dictates that measuring marketing activities will give an organization a good indication of their effectiveness, in reality, marketing measurement is still not practiced by most organizations. It has also been inefficient for others because of the use of irrelevant measures. This makes the topic even more interesting because it is not just the use of measures that leads to effectiveness but its the use of relevant and appropriate measure. This tricky concept of marketing measurements was what made the author go in for a research as no existing literature gave a clear-cut judgment on the subject. Get help with your essay from our expert essay writers Layout and structure of the dissertation The dissertation is laid out in five chapters, sub-divided logically on the basis of their relative importance to the study. Each chapter looks at the research problem in a different perspective though there is noticeable degree of inter-relationship amongst them. The actual study begins from chapter two with Review of Literature analyzing different marketing measures used across the industry and assessing its relevance to organizational decision making. The contents in the research report can be elaborated briefly as shown under the following headings. Chapter One Introduction As the name suggests, this chapter introduces the study of the primary focus of the area of research. It clearly marks out the purpose, aim and objectives of the research giving a reader a guideline as to what to expect. It also gives out the scope of the research and spells out the rationale behind the study. Chapter Two Literature Review This chapter primarily prepares the study for empirical work by looking at evaluations and conclusions drawn on certain theories and concepts to check for similarities and difference made by past writers on similar or related studies. It’s on this basis, that later stages in the research are developed. It is therefore, purely a representation of secondary data with various notions. In particular, academic journals, websites and textbooks that articulate models and related theories are used as a reference. Chapter Three Analysis of Research Findings This chapter is devoted to the presentation and analysis of the information collected and the theories studied as a part of this dissertation. Marketing measures are examined in detail. Illustrations are also given to highlight the relevance of these measures under different marketing climate and organizational structure. The learning from the review of literature are linked to metrics used by different organizations. The chapter also discusses various cases and illustrates the importance of using the ‘right’ metrics and measures. Chapter Four Conclusions After careful examination, evaluation, assessment and analysis of data, in this chapter, the study points out how the aims and objectives of the research are met. It points out how the respective objectives are realized and tries to give an answer to the research question. It also discusses the problems faced by organizations in implementing marketing measures and the associated systems. Chapter Five – Recommendations The last and final chapter of the study gives generic recommendations based on the study undertaken. From the various cases studied, it was felt that some metrics are absolutely vital to the business and gives a good indication of marketing performance. These measures along with other suitable metrics are recommended. The chapter also discusses the limitations of the study and areas where further research may be carried out. Summary This chapter provided us with a basic guideline of the things to come. It gave a detailed description of the aim, purpose and objectives of the study and what the study seeks to achieve. It clearly mentioned the scope of the research and areas where the study will not throw much light on. The study now moves forward to discuss the existing theories and concepts, to explore the concepts of marketing metrics and how metric s are measured. It will also examine the different metrics used by organizations and the relevance of those metrics and measurements to the organization.

MoveOn and the New Front of Grassroots Activism :: Essays Papers

MoveOn and the New Front of Grassroots Activism This election year, a new style of grassroots activism has risen up to a very strong position. When the two owners of computer software company Berkeley Systems (made famous for the After Dark flying toaster screensaver and the popular game You Don’t Know Jack) decided to sell their company for $14 million dollars, they were unaware of what their future held. In 1998, during the impeachment of former President Bill Clinton, Wes Boyd and Joan Blades decided to put together a list of names in effort to petition Congress to reprimand Clinton and then â€Å"move on.† When their list grew to more than 300,000 names within one month, they knew they had something big on their hands. Although their efforts concerning the Clinton impeachment failed, they were not about to give up. They went on to protest the 2000 presidential election campaign, raise $2 million to air a television ad called â€Å"Child’s Pay† during the Super Bowl (which was denied by CBS due to its policy against issue advertisements), and then to go up against President George W. Bush concerning the war in Iraq. MoveOn is best known by its website (www.moveon.org), which has drawn millions of visitors since it was established. Though many Republicans and some Democrats protest MoveOn’s so-called â€Å"extremist† advertising, there is no doubt about it: grassroots campaigning had a new face. With MoveOn’s overwhelming success, other smaller activist groups began springing up all over the Internet in effort to catch some of MoveOn’s success. The fact is many of them are doing just that. The Internet is slowly becoming the largest political campaign tool available. And with the ease of connecting with millions of people with the simple click of a button, the voices grassroots activists is more powerful than ever before. MoveOn’s next mission is by way of mass telephone calls, hoping to reach 800,000 people a day. MoveOn plans on beginning these calls in late October. How is this possible? MoveOn has created a way in which volunteers (both old and new) dial a toll-free number, punch in their special identification number, hear a brief message concerning the strategy of their calls for that day, and then be instantly connected to an American somewhere.

The Negative Impact of Exposing Children to Media Violence Essay

The Negative Impact of Exposing Children to Media Violence On April 20, 1999 at Columbine High School, 13 people were killed and another 23 were wounded in one of the worst school killing incidents ever (Skeesis). Since the 1980's, overall homicide rates in the U.S. have declined. However, homicide rates for ages 14-17 have increased quite dramatically during this time period (Fox). Among other numerous potential causes, violence in the media may play a role in this increase in youth violence. Today, there is much controversy over the potential harmful effects of media violence on childrenà ­s lives. I believe that exposure of children to media violence is harmful. For the purposes of this paper, I will limit the definition of (mass) media to television, and, subsequently, violent (mass) media to television programs that contain violent acts. By children, I will be referring to people of age 18 and below who live in the U.S., since this group is the focus of the majority of the research data that I have used. I will begin my argument by acknowledging a counter argument to my position. I will then go on to discuss the negative effects of television on children. These effects include an increase in aggressive tendencies and an instilling of the idea that violence will go unpunished. Also included are the concepts of desensitization and stimulus addiction. Finally, I will discuss some potential solutions to the problem of television violence affecting our children. Granted, people are correct in saying that television violence has been around for decades. In fact, public violence has been around for centuries. In ancient times, many cultures made gruesome public executions or sacrifices. During the Middle Ages, entire villag... ...per impact than you realize. And what respectable parents would want their child to end up reenacting a scene from HBOà ­s Oz on his or her classmates? Works Cited American Psychiatric Association. "Psychiatric Effects of Media Violence." http://www.psych.org/psych/htdocs/public_info/media_violence.html (17 Oct. 2000). Berkebile, Nicole, Julie Newman, and Susan Parker. "The Effects of Television on a Childà ­s Development." 1995. http://www.richmond.edu/~psych/tvmain.html (17 Oct. 2000). Fox, James A. "Trends in Juvenile Violence: 1997 Update." 1997. http://www.ojp.usdoj.gov/bjs/pub/pdf/tjv97up.pdf (17 Oct. 2000). Skeesis. "The Tragedy at Columbine High." 17 May 1999. http://www.angelfire.com/tx2/coroner/columbin.html (17 Oct. 2000). "Video Game Violence." Feb. 2000. http://www.urbanext.uiuc.edu/champaign/connections/0002-family4.html (17 Oct. 2000).

On Saying Please Essay

Alfred George Gardiner (1865–1946), a British journalist and author, is highly regarded in the literary arena. From 1915 he contributed to The Star under the pseudonym (pen name) Alpha of the Plough. At the time, The Star had several anonymous essayists whose pseudonyms were the names of stars. Invited to choose the name of a star as a pseudonym he chose the name of the brightest (alpha) star in the constellation ‘the Plough’. His essays are uniformly elegant, graceful and humorous. His uniqueness lay in his ability to teach the basic truths of life in an easy and amusing manner. The Pillars of Society, Pebbles on the Shore, Many Furrows and Leaves in the Wind are some of his best known writings. Let’s read a highly edifying essay touching upon a very basic principle of life. Introduction Good Manners are of great value in human life. Bad manners are not a legal crime. But everybody dislikes a man with bad manners. Small courtesies win us a lot of friends. Words like ‘please’ and ‘thank you’ helps us in making our passage through life smooth. The law does not permit us to hit back if we are the victims of bad manners. But if we are threatened with physical violence, the law permits us some liberty of action. Bad manners create a chain reaction. Social practice demands politeness from us. A good mannered person will find that his work becomes e person will find that his work becomes easier by the ready co-operation that he gets from others. Summary This essay deals with little but socially important incident from daily life. It shows us the importance of word like please or thank you in our everyday life. They settle bitter quarrels and soften bad tempers. The damage done by an unkind word is more painful than physical injury. A lift-man in an office threw a passenger out of the lift as the latter was impolite. He did not use the word please while asking him to take him to the top. The author is of the opinion that discourtesy is not a legal offence. If a person knocks another person down because he has broken the law, the former will be  acquitted .But the liftman was in wrong because the law does not permit anybody to use violence, if another person is discourteous. Conclusion If we are uncivil, others also become uncivil. If we show good manners others will also behave well. A cheerful person can make a gloomiest person cheerful. The author feels that it is always better to be on the bus of that conductor when going from one place to another. It is sound investment to poses good manners. If words worth could get a lesson from the poor-leech gatherer, there is no harm in getting lessons from adperson like bus conductor who has good manners .War has affected civilities of life. But they must be got back to make life sweet, kindly and tolerable for each other. The law cannot help us to get them back, but it can only protect us against physical attack. We should be polite towards others so as to have a spiritual victory.

Employee Resistance to Change Essay

Contemporary business dynamics are pressuring organisations to change and adapt effective strategies to operate and remain competitive within this competitive environment. As a result, organisations are responding by embracing change as part of the transformation and strategising process (Pieterse, Caniels & Homan, 2012, p. 799). However, when changes in the organisations occur, employees are likely to resist such changes (Zwick,  2002, p. 542). According to Bovey and Hede (2001, p. 372) when people are confronted with major organisational changes, they are likely to go through a reaction process because change involves moving from known to unknown. Employee resistance to change occurs when managers adopt top-down change process, forgetting that employees are important part of the change process; employee inclusion and motivation is crucial and inevitable. This paper is conducted to explore the main problem of employee resistance to change and motivating factors that lead to employ ee resistance. This essay will also propose recommendation of appropriate solutions to this problem. Organisations in the 21st century have to strategise and establish effective competitiveness by undertaking transformational change initiatives. Transformational change requires organisations to make radical modifications to their business models as part of dealing with contemporary uncertain business environment as well as repositioning effectively in the wider business environment (Pieterse, Caniels & Homan, 2012, pp. 799-800). Organisational managers would want to lead relatively smooth and productive change initiatives as part of their responsibilities of managing organisations appropriately. However, when changes do occur, Manuela & Clara (2003, p. 148) has established that employees are likely to resist the changes. Resistance has to  be viewed as a natural process that is bound to happen and should be expected to any change process. Resistance to organisational change manifests in several ways. According to Bovey and Hede (2001, p. 540) major ways in which resistance to change occurs include employees having grievances, level of turnover increasing, efficiency declining, output decreasing, and aggression to management increasing. Many organisations desire to undertake changes that transform and positively impact their organisation, although this does not happen in many cases. According to Pieterse, Caniels and Homan (2012, p. 798) change is becoming a common element of organisational life. Balogun and Hailey (2008) point out that organisation that are keen to remain competitive are those that are continuing to adapt to changing business environment. However, even when this is the case, Grant and Marshak (2011, p. 204) have argued that effective organisational changes are unlikely to be experienced by an organisation when they are initiated. In an earlier research that was carried out by Hughes (2011, p. 451) it was argued that 70% of change programmes that organisations undertake fail to achieve their intended outcomes or purposes. At the same time, Schraeder (2004, p. 340) found out that 34% of organisations that undertake organisational changes are likely to achieve positive results, meaning that 66% of organisations are bound to fail in their change initiatives. As a result, Zwick (2002, p. 542) has noted that implementing change programmes in organisations that realise positive outcomes remain problematic for many organisations in the 21st century. Ayodeji & Oyesola (2011, p. 235) have postulated that organisational change is a dynamic process, which when taken poorly contribute to employee resistance to it, and eventually leads to failure of the whole process. Employees resist changes when they occur in the organisations for several reasons. Many organisations when they introduce changes are likely to stick to the ‘top-down organisational change’ process (Awasthy, Chandrasekaran & Gupta, 2011, pp. 43-45). Top-down change process provides prescription that  has only been developed by top managers and given to lower cadre employees down the ranks to consume without their input. According to Bovey & Hede (2001, p. 540) resistance occurs at the individual level, where employees are motivated by psychological factors to change that include resentment, frustration, low motivation and morale, fear, and feelings of failure. At the same time, earlier publication by Yilmaz & Kilicoglu (2013, pp. 17-18) identified four factors that motivate employees to resist changes in the organisation: employees focusing on self- interests as opposed to those of the organisation, having inadequate understanding of change and its implications, having conviction that change lacks sense for the organisation, and employees having low tolerance. In addition, employees resist change, which according to Martin, Jones & Callan (2005, pp. 265-268) is as a result of developing selective negative perception to the process, having habit of not tolerating change, viewing change as inconveniencing or loss of freedom, fear of economic implications from the process, fear of unknown, and remembering past bad experiences with change process. Organisations can address employee resistance to organisational change by implementing three categories of recommendations based on the Kurt Lewin Change Model. Lewin’s model is also known as ‘Unfreeze-change-refreeze’ approach, where any change process in the organisation should be embraced after having thorough understanding of the process and adequate motivation for those affected has to be facilitated (Brisson-Banks, 2010, p. 244). The first stage of change involves unfreezing, which should involve  organisations making adequate preparations in order for anticipated changes to be accepted. This is a stage where status quo impeding change process should be diluted and broken successfully. During the unfreezing, it is important for organisation to undertake several measures aimed at reducing resistance: have clear picture of what should be changed, research to establish current state of the organisation, have clear understanding of what change should be pursued, and generate adequate support from the management for the process (Brisson-Banks, 2010, p. 244). At the same time, management should create need and desire for change in the organisation by creating an attractive and motivating message about the importance of change for the organisation and communicating it to employees, developing a vision and mission that employees are able to buy into, increasing communication among affected employees, and re-emphasising to employees the importance of change (Smith, 2005, p. 410). Another important step is for management team to understand doubts and concerns that employees are manifesting and be in a position to address and respond to them appropriately. The second stage involves an organisation undertaking and implementing change process while working and diluting all sources that may breed resistance to the process. Change becomes successful when communication and sharing of information takes place frequently (Weber & Weber, 2001, pp. 291-292). Communication is well planned and implemented as part of the change process. At the same time, management should from time to time communicate to employees benefits that are bound to come from implementing change programmes. In this case, it is recommended that management should clearly  explain exact benefits that will occur and how the whole process will affect employees (Burnes, 2004, p. 313). Furthermore, greater effort should be directed towards preparing employees who are affected by the process. The idea should be to introduce change programmes on gradual process, and fostering monitoring, while communicating and sharing information by all stakeholders involved. Consequently, management should work to dispel suspicion, misunderstanding, and fear among employees that compound the process (Wim, 2005, pp. 129-130. This should be achieved through providing timely, open, and honest answers to all concerns by employees, dealing with emerging problems immediately, and developing a positive change picture in the minds of employees (Weber & Weber, 2001, pp. 291-292). More importantly, organisations can foster less resistance to change process when they empower employees by increasing opportunities to enable employees participate in the process, providing proper direction to employees, and enhancing employee engagement in the process (Denise, Rodney & Schmaltz, 2003, p. 317). Additionally, employees should be involved in each stage of change process, develop sense of owning the process, and feeling to participate in the process adequately while their needs are addressed effectively. The last stage of the change process involves refreezing, where effort should be enhanced to ensure changes taking place are being anchored in the culture and employees being motivated to sustain them in their daily activities. In this stage, management of the organisation should ensure employees have greater roles to play in ensuring change process generates long-term benefits (Brisson-Banks, 2010, p. 245). This should involve providing necessary support to employees such as re-training them to acquire new  skills to engage more in the change process. At the same time, effective and adequate participative leadership should be provided to help employees see greater benefits of the change process (Brisson-Banks, 2010, pp. 245-248). In addition, management should create an inclusive reward system to motivate employees and recognise their positive contribution to the change process. Also, effective feedback systems that respect employees should be created to use in monitoring and evaluating the whole process of change in the organisation (Barratt-Pugh, Bahn & Gakere, 2013, p. 752). Besides, information sharing and support for employees should be enhanced and employees should be adequately motivated to a level they feel to be part and parcel of the process, they own it, and their needs are respected and protected (Barratt-Pugh, Bahn & Gakere, 2013, p.756 ). These recommendations aim to ensure employee resistance to organisation change is diluted and where necessary minimised. In conclusion employee resistance to change is a common phenomenon for organisations aiming to transform and change. Resistance to change is motivated by numerous factors within and outside organisation. Employee resist changes in most cases when changes being introduced have a top-down approach that exclude and isolate employees. Employee resistance to change has diverse outcomes, which means that when resistance to any change process occurs, it is important for the management to find appropriate ways to approach the problem. This paper is conducted to analyse and discuss employee resistance to change as a problem and proposed recommendations to address the problem when it occurs. Reference List Awasthy, R., Chandrasekaran, V., Gupta, R. K. 2011. Top-down Change in a Public Sector Bank: Lessons from Employees’ Lived-in Experiences. Journal of Indian Business Research, 3(1), 43-62. Ayodeji, A. A., & Oyesola, R. 2011. Managing Deviant Behaviour and Resistance to Change. International Journal of Business and Management, 6(1), 235-242. Barratt-Pugh, L., Bahn, S., & Gakere, E. 2013. Managers as Change Agents: Implications for Human Resource Managers Engaging with Culture Change. Journal of Organisational Change Management, 25(4), 748-764. Bovey, W. H., & Hede, A. 2001. Resistance to Organisational Change: The Role of Cognitive and Affect Processes. Leadership & Organisation Development Journal, 22(8), 372-382. Brisson-Banks, C. V. 2010. Managing Change and Transitions: A Comparison of Different Models and their Commonalities. Managing Change and Transitions, 31(4/5), 241-252. Burnes, B. 2004. Kurt Lewin and Complexity Theories: Back to the Future? Journal of Change Management, 4(4), 309-325. Denise, L., Rodney, N. L., & Schmaltz, J. 2003. Managing Resistance to Change in Workplace Accommodation Projects. Journal of Facilities Management, 1(4), 306-321. Grant, D., & Marshak, R. J. 2011. Toward a Discourse-Centred Understanding of Organisational Change. The Journal of Applied Behavioural Science, 47(2), 204-235. Hughes, M. (2011). Why Does Change Fail, and What Can We Do About It? Journal of Change Management, 11(4), 451-464. Manuela, P., & Clara, M. F. 2003. Resistance to Change: A Literature Review and Empirical Study. Management Decision, 41(2), 148-155. Martin, A. J., Jones, E. S., & Callan, V. J. 2005. The Role of Psychological Climate in Facilitating Employee Adjustment During Organisational Change. European Journal of Work and Organisational Psychology, 14(3), 263-289. Pieterse, J. H., Caniels, M. C., & Homan, T. 2012. Professional Discourses and Resistance to Change. Journal of Organisational Change Management, 25(6), 798-818. Schraeder, M. 2004. Organisational Assessment in the Midst of Tumultuous Change. Leadership and Organisation Development Journal, 25(4), 332-348. Smith, I. 2005. Achieving Readiness for Organisational Change. Library Management, 26(6/7), 408-412. Yilmaz, D., Kilicoglu, G. 2013. Resistance to Change and Ways of Reducing Resistance in Educational Organisations. European Journal of Research on Education, 1(1), 14-21. Weber, P. S., & Weber, J. E. 2001. Changes in Employee Perceptions During Organisational Change. Leadership & Organisation Development Journal, 22(6), 291-300. Wim, J. L. 2005. The Role of Communication in Organisational Change. Corporate Communications: An International Journal, 10(2), 129-138. Zwick, T. 2002. Employee Resistance Against Innovation. International Journal of Manpower, 23(6), 542-552. 10 | P a g e Organisation Behaviour; MGTS 1601; Individual Essay; Employee resistance to change